Owning It
Rocket Mortgage partnered with POPSUGAR to provide women with the resources and confidence to begin the home-buying process. As the authority for millennial women, POPSUGAR collaborated with mortgage on a groundbreaking research study, original video series and utility content reflecting the rapidly evolving housing market to get users one step closer to finally, truly, owning it. Explore here.
The forward-thinking research conducted by POPSUGAR aimed to understand the current mindset of millennial women (who make up a growing segment of prospective first-time homebuyers in the United States) as it relates to homeownership. The study looked at the psychographics of prospective homebuyers, financial planning and timelines, role of the pandemic, emotions, motivations and more. The findings from this study were distilled in engaging digital content as well as provided to Rocket Mortgage for future marketing efforts.
In this 4-part original video series, viewers are introduced to recent first-time homebuyers who are revealing what they learned and wished someone had told them about buying a home. In each episode, our hosts will take us inside their home to share real, relatable insight and knowledge with POPSUGAR’s audience of prospective homebuyers.