“Best Coke Ever?”
Coca-Cola Zero Sugar partnered with Thrillist for the debut of the new delicious & best formula yet. As the leader in local, Thrillist collaborated with the iconic beverage brand on digital content and surprise sampling experiences celebrating the best of local communities across the country all summer long.
Beginning at Thrillist’s inaugural Block Party event, celebrating the best of Harlem, surprise fridge drops appeared outside iconic Harlem locations like bakery Make My Cake, jazz bar Paris Blues, and legendary clothier Harlem Haberdashery. These artist-designed fridges were stocked with new Coke Zero Sugar, allowing guests to stop by, try it for themselves and learn about local landmarks. Fridges were also placed in other high-traffic locations in key markets including Los Angeles and Philadelphia.
Editorial content amplified the “Best Coke Ever?” campaign messaging within Thrillist’s top-performing city guides to highlight the best things to do, see, try — like the refreshing new flavor of Coke Zero Sugar — this summer in key markets.
