Pine-Sol partnered with POPSUGAR and Girls Opportunity Alliance for the groundbreaking event featuring Michelle Obama. Streamed on digital, social and linear channels, we powered inspiring conversations with special celebrity guests in support of girls’ education across the world. With millions of press impressions and viewers, we helped Pine-Sol engage with modern women everywhere and build a strong foundation for girls through education and empowerment.

The Girl Talk event was streamed live on POPSUGAR’s site, YouTube, Facebook, and TikTok, in addition to linear (TLC, OWN, Discovery+) in the U.S and special airings in the UK and Australia. Through premiere promotional placements on TikTok and Facebook as well as promotional support from key talent, Girl Talk was ale to garner high-impact consumer press from ABC News, TV Insider, and more.