Gap partnered with NowThis to amplify the voices of diverse individuals who represent the positive impact of being your true self. By sponsoring a new season of NowThis' SEEN, we were able to spotlight Gap's cast of culture shapers featured in their upcoming campaign like activist and student Ina Bhoopalam and artist Jon Key. The powerful storytelling connected an engaged gen-z audience to Gap's values and campaign messaging celebrating individuality and inclusivity.